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About
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Expertise. At Your Service.

The PRL story began in 1959 with the founding of Robert Purves Limited by Bob Purves in Toronto. Bob was succeeded by Rob Purves, his son, who became president in 1979 and serves as chairman to this day. The firm officially became Purves Redmond Limited in 2003 when Peter Redmond joined as a full partner. Under Peter’s presidency, PRL has since expanded operations across Canada while adding our group benefits and retirement planning service.

As the country has grown up around PRL, we’ve evolved into becoming one of Canada’s top independent insurance advisory and brokerage firms.

Through more than half a century of experience, we’ve worked with clients from all of Canada’s major industries—including mining, energy, waste management, transportation, construction, manufacturing and retail—as well as on international projects with our exclusive networks of international brokers. We’ve committed ourselves to delivering the highest level of service to all of our clients, regardless of size—and we intend to keep providing Canadian companies and individuals with the same expertise and service level that has come to represent our firm for decades.

Our Leadership

Peter Redmond, President

As president and managing partner of Purves Redmond Limited, Peter has a wealth of knowledge and experience in property and casualty insurance. Having spent more than 30 years working in the industry, his primary focus has been on the design and administration of property and casualty insurance programs for mid- to large-size national and international corporations. He has considerable experience with complex risks and global programs. Peter is well regarded in the risk management and insurance community, and maintains a strong network of industry decision-makers. He actively leverages this network to the benefit of clients.

Robert Purves, Chairman

As one of the founding members of Purves Redmond Limited, Robert served as the president of the predecessor firm, Robert Purves Limited, from 1979 to 2003, when Peter Redmond joined the firm as a full partner. Robert has an accounting background with an industry focus on casualty, marine, surety and management liability, and is experienced in alternative risk transfer and claims management. He has sat on the board of many firms and organizations within the insurance industry and the charitable sector.

Gary Kawaguchi, President, Group Benefits & Retirement Planning

Gary has 25 years of experience in corporate finance, marketing, strategic planning and operating at the officer level with companies like Pepsi-Cola Canada, Canadian Tire Corporation, Canada Trust and Dundee Corporation. Gary then developed a group benefits consulting practice, which was merged with Purves Redmond Limited in 2011 and continues as PRL Benefits Limited, a PRL subsidiary company.

Our Commitment to You

Our success is a result of consistently providing exceptional, professional service and advice while nurturing trusting relationships with our clients, insurers and colleagues.

We pride ourselves on being a leading insurance broker and advisory firm by offering our clients better value through:

Our People and Culture

We attract industry experts who take pride in delivering value and hands-on service to each and every one of our clients.

Our Service Model

We customize our service delivery to meet your needs—and we’re not shy about putting our commitment in writing to you. Our service-level agreement outlines what you can expect, so you can assess the value that we provide.

Our Cost Structure

We manage our costs to allow us to stay competitive with firms of all sizes and avoid unnecessary overhead or financial pressure. We’re transparent in our pricing model and we match insurance expertise on a client-by-client basis.

Our Ownership

We’re a private provincially incorporated firm with no public shareholders to service, allowing us to move quickly and make decisions without outside influence. Our ownership structure translates into decisions made with our clients’ best interests put first.

Our Corporate Values

Client Focus

We aim to align our services with your needs, and to understand your business, personal and financial requirements.

Service Excellence

We aim to provide our services and advice in a timely manner.

Professionalism

We take pride in all the work we do, and it shows in the quality we’ve provided for over half a century.

Passion

We’re passionate about growing our business, which means helping you grow yours.

Integrity

We demonstrate our integrity by being transparent and honest about all the work we do.

Collaboration

We understand that working together optimizes the intellectual power of all of our brokers, advisors and partners.

Our Commitment to Our Employees

Rewarding Performance

We recognize the hard work of our employees through internal promotions and profit sharing.

Ownership

We provide opportunities for our established leaders to participate in the equity of the company.

Respect

We maintain an equitable and safe working environment.

Balance

We recognize the importance of work-life balance.

Personal Development

We nurture our employees through education and mentorship.